How Demand Media Creates High-Quality Content at Scale [INFOGRAPHIC]
Posted by Michael Dossett
On the heels of a widely successful IPO and a strong first earnings report as a public company, Demand Media has delivered another positive sign for investors seeking continued momentum for 2011 and beyond.
Today, the Santa Monica, CA-based content and social media company announced 48% growth in revenues and a 121% increase in adjusted net income year over year. (A full review of Demand Media’s Q1 2011 financial results can be viewed here.) Well-received redesigns of flagship Demand Media properties like eHow, LIVESTRONG.com and Cracked and high-profile celebrity partnerships with Rachael Ray for eHow Food and Tyra Banks for typeF.com are driving continued growth in content and media revenues (77% increase YoY.)
The increased scrutiny that comes with being a public company has manifested in investor worries about the impact of Google’s “Panda” algorithm tweak, but Demand Media has fought hard to reaffirm its continued commitment to producing high quality content. As a writer for Demand Media Studios and a member of the Demand Media Blog Distribution Network, I can attest to the validity of these assertions, and I am continuously impressed by the quality of content being produced by my fellow freelancers.
My team and I created an infographic that presents the detailed content creation process of Demand Media using text, graphics and images repurposed from OnlineMBA and Demand Media’s Content Matters. (Click on the infographic to view the full-size version.)
This infographic portrays how Demand Media utilizes a network of proven professional writers and copy editors, with every piece of content run through a rigorous quality control and review process. Articles that do not meet the strict Demand Media content quality standards are rejected and never published.
The continued efforts of Demand Media to improve content quality and focus on the creation of compelling, actionable content on its growing platform of top-rated properties are delivering strong financial results and positive user responses, and are a strong sign for scrutinizing investors.
Related: Learn more about how Demand Media offers advertisers a unique opportunity to reach action-ready consumers through intent targeting.
About Michael DossettInactive since Sept. 2011
Posted on May 5, 2011, in Uncategorized and tagged Advertising, Content, Cracked, Demand Media, eHow, Infographic, LIVESTRONG, Media, Rachael Ray, Silicon Valley, Social Media, typeF, Tyra Banks, Wall Street. Bookmark the permalink. 5 Comments.