Three Easy Ways to Promote Your Brand For Free – Pt. 3
During economic times like these, it is important for businesses to take advantage of the promotional resources available to them without draining excessive capital from the company. In this three-part mini-series, we’re discussing ways you can promote your brand, expand your customer base, and increase your company’s sales, all at no cost to you. In Part One we showed how developing your brand through social networking can have widespread impact on the growth of your business. In Part Two, we looked at how you can take advantage of opportunities to improve your company’s brand credibility by serving your local community through charities and development projects. This final segment will focus on how you can collaborate and network with other established businesses and their employees to increase the publicity your business receives and build the credibility of your company in the eyes of the public.
3) Collaborate with Established Businesses and Individuals to Increase Brand Awareness
This final tip for free brand promotion requires more persistence and determination than the previous two. However, if you can successfully complete the following objectives and tasks, your business can experience dramatic gains in publicity and success. Start out by drafting a short, concise version of your mission statement, key accomplishments, and your short- and long-term goals. This document will be your “elevator pitch”, providing the businesses you would like to collaborate with a clear image of what you bring to the table. Be sure to include what you would like to get out of the partnership with them. Are you going to advertise together? Will you be co-hosting a promotional event? Can you provide each others’ customers with package deals? Outlining these objectives can better frame your business to your prospective partners and increase your chances of securing the opportunity to collaborate with them.
Once you feel comfortable with your pitch, it’s time to decide which businesses you want to pitch to! This, of course, will vary depending on your sector, but picking the right partners can be key to success. Find companies who sell products or provide services that compliment those your company sells. If you sell yard equipment (lawnmowers, chainsaws, etc.), find a fertilizer company. If you provide IT servicing, find a computer/electronics store. When you find one (or more) prospective business partnerships you would like to collaborate with, go to their place of business and introduce yourself to the manager or supervisor. If you are given the opportunity to sell your proposal, be confident, knowledgeable, and direct. Know what you want, and communicate it clearly. At the very least, you will have gained increased awareness within your professional community. At best, you will forge a partnership that can dramatically increase the effectiveness and efficiency of your promotional capabilities. Here’s what to do if you are successful:
- Draft a joint press release announcing your partnership and your plans for the future
- Send the press release to local papers, trade magazines, or news websites
- Contact local reporters and try to secure a feature piece that highlights the collaboration and informs readers of your plans
- Include any upcoming events, sales, or product demonstrations that are open to the public
- Use this opportunity to showcase your company’s accomplishments; prove your value
- Secure a reference on their company website, and offer a spot on yours in return (include product combo offers)
It is important to take full advantage of every opportunity for free publicity and promotion, especially when budgets are shrinking and marketing resources are dwindling. Utilizing the free, easy, and effective promotional tactics we’ve discussed in this mini-series can vault your company to the next level of success, increasing your brand awareness, credibility, and most importantly, income. If you put in the time and effort to implement these techniques, you can experience tangible, measurable, and visible improvements in all aspects of your business.
What promotional techniques have been most successful for your business? Leave your feedback and share your experiences with other readers!
Posted on March 27, 2010, in Uncategorized and tagged Brand Awareness, Business Growth, Collaboration, Cross-Promotion, Economic Climate, Elevator Pitch, Networking, Press Release, Promotion, Publicity, Relationships. Bookmark the permalink. Leave a comment.