Three Easy Ways to Promote Your Brand For Free – Pt. 2
In this three-part mini-series, we’re looking at easy and effective methods to promote your brand at no cost to you. In Part One, we discussed how you can take advantage of 100% free social networking tools like Twitter and Facebook to spread your company’s message, interact with your customers, and generate buzz for your products and services. Today, we’ll highlight how donating your time and energy to a local non-profit organization, charity, or community group will not only give your brand valuable public exposure, but will enhance the credibility and public image of your business.
2) Lend Your Company’s Time & Energy to Local Non-Profits, Charities, and Community Groups
This is perhaps one of the most valuable methods of promoting your business, not only for the tangible results achieved through brand visibility and image promotion, but for the potentially intangible effects it can have on your customer base. Participating in local fundraising events, organizing food and clothing drives, and lending your support to community development projects helps boost your company’s goodwill in your surrounding area. When individuals positively associate your brand with charity, kindness, and generosity, they are much more likely to trust you and the message you are selling. When they trust you and your company, they are more likely to purchase your products or hire your services. Building strong connections with members of your community can provide you with valuable assets when it comes time to research your target markets. Interacting with your potential customers in a positive, informal atmopshere can forge invaluable relationships that can lead to greater success in the future.
It can be hard to specifically quantify the impact positive community image can have on the success of a company, but numerous studies have proven that favorable word-of-mouth discussion about a business can dramatically increase sales. Remember, when people are talking about the good you and your company are doing in the community, it will generate immensely powerful buzz about your brand, products, and services. Google, for example, relies heavily on word-of-mouth advertising to increase the number of users and the frequency of their visits:
“Google actually relies on our users to help with our marketing. We have a very high percentage of our users who often tell others about our search engine.”
-Sergey Brin, Billionaire, co-Founder of Google
After the devastating tragedy experienced by the nation of Haiti in January, we saw hundreds of companies donating their time, resources, and employees to aid in the rescue efforts. While the primary objective of these actions was to offer desperately needed assistance to those who need it most, the desire of these companies to maximize the goodwill associated with their brand cannot be overlooked.
There are endless opportunities for you and your business to build your brand image and promote your business through good works in your community and abroad. There is no shortage of non-profit organizations, charities, schools, and community groups near your business, and taking advantage of the opportunity to serve your community, enhance your public credibility, and promote your brand’s identity can result in drastic increases in sales opportunities and customer awareness.
Serving your local community through charities, fundraising, and development projects is one of many ways to boost your company’s exposure at no cost to you. In our final segment, we’ll show how networking and collaborating with nearby businesses, organizations, and individuals can take your company to the next level of success.
To search for local charities and non-profits near you, go to http://www.lic.org/ and find an organization that supports your company’s values.