Essential Reading for Marketers
Here’s a wonderful article from BusinessWeek that highlights the story of a man, too busy to pursue an MBA, who instead turned to a select group of books to become a marketing, branding, and advertising expert. If you’d like to read more about the books listed below, check out the original article.
“Basic Economics: A Common Sense Guide to the Economy” by Thomas Sowell
“The Marketing Imagination” by Theodore Levitt
“Competitive Strategy: Techniques for Analyzing Industries and Competitors” by Michael E. Porter
“Positioning: The Battle for your Mind” by Jack Trout and Al Ries
“Profit from the Core: Growth Strategy in an Era of Turbulence” by Chris Zook and James Allen
“The 22 Immutable Laws of Marketing” by Jack Trout and Al Ries
“Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising” by Lisa Fortini-Campbell
“A Technique for Producing Ideas” by James Webb Young
“Feeding the Media Beast” by Mark Mathis
“The Elements of Style” by William Strunk Jr. and E.B. White
*Original article by Steve McKee appeared on BusinessWeek’s website 1/15/10.