Essential Reading for Marketers

Here’s a wonderful article from BusinessWeek that highlights the story of a man, too busy to pursue an MBA, who instead turned to a select group of books to become a marketing, branding, and advertising expert. If you’d like to read more about the books listed below, check out the original article.

Top Choices:

Basic Economics: A Common Sense Guide to the Economy” by Thomas Sowell
The Marketing Imagination” by Theodore Levitt
Competitive Strategy: Techniques for Analyzing Industries and Competitors” by Michael E. Porter
Positioning: The Battle for your Mind” by Jack Trout and Al Ries
Profit from the Core: Growth Strategy in an Era of Turbulence” by Chris Zook and James Allen
The 22 Immutable Laws of Marketing” by Jack Trout and Al Ries
Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising” by Lisa Fortini-Campbell
A Technique for Producing Ideas” by James Webb Young
Feeding the Media Beast” by Mark Mathis
The Elements of Style” by William Strunk Jr. and E.B. White
________________

*Original article by Steve McKee appeared on BusinessWeek’s website 1/15/10.

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About Michael Dossett

Inactive since Sept. 2011

Posted on January 31, 2010, in Uncategorized and tagged , , , , . Bookmark the permalink. Leave a comment.

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